Client: Online Marketing Solutions Provider
Industry: Entertainment
Solution: Sports Pick ‘em Engine
Challenge/Opportunity:
With a network of local media reaching over 500,000 users worldwide, this marketing solutions provider required a specialized application for national league sports. The product needed to let the user select the winners of various sporting events beforehand; similar to an online fantasy league. One challenge of this application was that it needed to give individual radio and TV station affiliates their own branding elements on the portal Web site. Other considerations included real-time information delivery and the configuration of a system that could handle an expected 5 million page views per hour.
Features:
- Visitors to the Web site can predict and select the winners for all national league sports including: NFL, NBA, MLB, NHL, and motor racing. Users can pick winners for each game or season.
- Seamlessly integrates with a variety of popular news content providers to present updates in real-time.Users can access live game schedules, current scores, timely contest results, game winner updates, and more.
- Each radio and TV station affiliate is able to have their own individual branding elements, effectively making each portal a unique extension of their marketing identity.
- The administrative module includes the ability to create affiliate branding Web sites and syndications.
- This advanced system configuration consists of a multi-server farm platform with load balancers that have the ability to handle 5 million page views an hour.
- OWASP security compliance.
Conclusion:
Digital Saber was able to meet and exceed expectations by designing and developing a robust application that is powerful, reliable, and easy to use. Web syndication of content is easily and seamlessly delivered to the end-user while the individual TV and radio affiliates maintain their own branding elements. This user-friendly tool effectively enhances the experience of the consumer, the sports enthusiast, and has attracted a steady stream of profitable Web site traffic since implementation.
Technology:
 
About Digital Saber:
Digital Saber Solutions can help maintain and increase your competitive edge with extensive technology resources that deliver affordable, timely solutions. As your technology outsourcing partner, we provide the convenience and stability of skilled onshore project management at the cost advantages and scalability only an offshore development team can offer.
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